Unoptimized mobile keyboard
Mobile phones have custom keyboards available for inputs like email and telephone to make it super simple to type. Are you using them?
Conversion Rate Detective
What keeps your mobile visitors from converting?
Find and Monitor your SEO and UX mistakes. Learn what to fix first.
Know what to fix first
The problems we find are always prioritized—so you know exactly what to do next.
"No explanation needed" reports
Our reports are easy to understand, from your boss to your web team. Don't waste time on pointless meetings
The metrics the masters use
Stop wasting time deciding what to measure. We'll always keep you up-to-date
The 10 mobile metrics you must monitor
Pinch-to-zoom disabled
40% of sites prevent customers from zooming in on hard to read text. Don't be one of them
Disabling copy-pasting into input fields
Customers use many utilities like password managers now-adays. Don't hinder them by disabling copy-pasting
Hard to tap buttons and links
Ensure your buttons/links are easy to tap and have minimal "fat fingering" risk
Core Web Vitals
Metrics created by Google to check if your mobile site is at least useable
Broken links and dead images
Broken links and images are inevitable with rapidly changing sites. Just don't let your customers find them first
Prompting for Location or Notification permissions
Customers hate being prompted right after a page load. Don't give them a reason to bounce. You can ask later
Illegible font sizes
Don't have customers bounce because of frustrations related to reading your content
Difficult content reading level
How easy is it to read your content? Better not be Collegiate (most read at 5th grade level)
Content summary
Our algorithms digest your content and give you a short summary. Did you write what you thought you did?
The team
David Fox
What separates the best websites from the rest? The best know what metrics need to be monitored, and most importantly, immediately know what needs to be fixed first amongst a sea of recommendations.
David is a Mobile Conversion Rate expert with a unique set of experiences as a programmer, designer, and data analyst that allows him to not just identify problems... but to explain and turn them into actionable insights.
He's focused on building tools (since he can't clone himself) that bring his knowledge to you—so the mobile web becomes a less frustrating and more enjoyable place.
Some experiences he's most proud of:
- Part of the development team for Google Chrome.
- Recognized by Google as an Open Source Peer.
- Founding member and analyst of over 20TB of data for the Web Almanac.
